Brand Positioning

Brand image and price positioning are critical elements for any luxury brand. We can assist you with positioning discussions, projects and challenges either through competitor analysis and market positioning mapping or by facilitating your team in a workshop to do the same.

• Measured accurately, and plotted correctly, a market positioning map is one of the clearest and most effective visual tools marketing teams can produce for their companies.

• It is also a valuable tool in tracking brand perception vs. your competition.

• The process of compiling a positioning map and supporting strategy paper serves as one of the best methods to identify market niche opportunities for brand extensions or new products.

• It is also a valuable tool for regional HQ teams to assess market performance against key corporate image measures.

The outputs from a Marketing Strategy & Brand Positioning project should have an average shelf-life of 2 to 3 years, depending on sector and competitor activity.