Luxury Watch Brand Tracking study

This annual survey will create the benchmark ranking of Australia’s luxury watch brands.

Using our proprietary DESIRE™ Index, we rank brands against their competitors and provide benchmark scores across the luxury sector on a range of measures, including:

• Brand awareness
• Brand image perception (prestige, exclusivity etc..)
• Path to purchase – the decision process
• Advertising recall & effectiveness
• Pricing and discounting feedback
• Retailer performace / Customer experience

This consumer survey also provides detailed usage and attitude insights such as:

• Drivers of choice and brand preference
• Satisfaction and Loyalty measures
• Purchase trends in the luxury goods sector
• Media consumption habits

If you want to know where your brand is ranking with the Australian luxury consumer then please download the brochure to find out more about the detail, timing and costs of this study and contact us for a no obligation presentation.