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DESIRE™ Index

We use a proprietary consumer research model – the DESIRE™ Index – to survey and rank luxury brands within their own sector and product categories, as well as providing a benchmark of performance across the entire luxury sector.

Analysis of a consistently presented question set delivers a score for a series of key attributes that rates consumers’ perceptions of a brand’s:

  • Product quality, design, craftsmanship and innovation
  • In-store and post-purchase customer experience
  • Share of voice, mind and wallet
  • Brand image perception (prestige, exclusivity, heritage etc..)
  • Brand awareness
  • Advertising recall and effectiveness
  • Customer satisfaction
  • Emotional engagement
  • Intention to (re)purchase
  • Intention to recommend

If you’d like to know more about how benchmarking and the DESIRE™ Index insights can benefit your brand, contact us now for a no obligation discussion.

The DESIRE™ Index is a protected trademark registered to Luxury Marketing Clinic Pty Ltd.