Advertising metrics

Which 50%?

As one of the major tools of revenue generation and brand equity enhancement within the luxury industry, advertising must work for your brand(s). With media dollars accounting for such a large percentage of your total budget, we can help you assess the effectiveness of your campaigns and refine your strategies to provide the biggest impact and best return on investment.

If you would benefit from any of the following metrics then please contact us for further discussions, with no obligation:

• Awareness
• Recall
• Recognition
• Resonance – creative execution ‘likeability’
• Association – campaign perceived values vs. brand values
• Absorption – message absorption
• Intentions – effect on purchase intentions
• Campaign pre-testing (assess global campaign suitability)
• Channel mix & media weight effectiveness
• Tracking – multiple campaigns and/or current vs. previous campaign effectiveness