Metrics Clinic
A professional tracking approach of key measures provides an objective assessment of the effectiveness of your marketing strategies and marketing mix budget allocation.
To ensure you are maintaining brand equity as you grow sales in a competitive market, you should be tracking the following measures every 6 months:
- Brand awareness
- Brand perception
- Brand preference
- Advertising effectiveness
- Customer satisfaction
- Customer engagement
The cost of metrics tracking will depend on the breadth and depth of any study (number of participants and types of research – e.g. quantiative online vs. qualitative face-to-face ). We can work iwth you to create a dedicated study or one which mirrors any regional or global reporting protocols already established within your company.
We can also assist you with online metrics as part of any overall project but we outsource this function as there are many dedicated agencies in this arena, so we do not retain this as an area of in-house epxertise.