Beauty & Well-being

The luxury segment of the beauty industry accounts for enormous marketing budgets. We can help brands in this sector more with market research and metrics for the following:

Segments

• Cosmetics & skin care
• Perfume & Cologne
• Elective surgery
• Elective health maintenance – insurance, dental services etc..

Topics

• Brand & product awareness, perception & usage/preference
• Advertising awareness, recall and effectiveness
• Celebrity endorsement effectiveness
• Purchase location (Australia, Duty-Free, Overseas)
• Shopping preference (Boutique, Dept. Store, Online)
• Store Experience & Customer Experience ratings
• Customer Engagement (future loyalty)
• and much more