Champagne & Spirits

A detailed category with significant marketing and research resources. Our focus is purely on luxury brands in the following categories:

• Scotch Whisky
• Champagne
• Deluxe dark spirits
• Luxury gin & vodka
• Premium & Imported beer & lager

We can help you research the following topics within one of our Omnibus studies or create regular detailed tracking studies to analyse:

• Brand awareness, perception & preference
• Advertising awareness, recall and effectiveness
• Promotion awareness and effectiveness
• Customer Engagement (future brand loyalty)