Automotive

We have considerable expertise working in Australia and globally for luxury and prestige automotive brands (client side). This, allied to our broader luxury sector experience, equips us well to manage significant research projects in the automotive sector, particularly those focusing on luxury models and consumers.

We will soon launch a dedicated tracking survey on luxury passenger car brand perceptions. Our research studies will incorporate the following detailed analysis of the Australian & New Zealand markets:

• Brand & product ownership
• Brand awareness, perception & preference
• Advertising awareness, recall and effectiveness
• Dealer Experience
• Customer Service Experience
• Customer Engagement (loyalty)
• and much more

Talk to us about other research projects and strategy capabilities covering the main automotive sectors:

• Motorcycles
• Boats and Yachts
• Private Jets